Beth Rexroad, Copywriter

PORTFOLIO

Health . Supplements . Anti-Aging . Books & Newsletters

direct to consumer

direct mail

DIGITAL

MORE fun STUFF…

SERVICES

  • Digital Promotions

    Online Sales Pages

    Landing Pages

    Emails

    VSLs

    Order Pages

    Banner Ads

    Upsells

    Cart Copy

    And more

  • Direct Mail & Print

    Magalogs

    Slim-Jims

    Bookalogs

    Tabloids

    Component Packages

    Advertorials

    Brochures

    Inserts

    FSIs

    Book Jackets

    And more

  • Creative direction

    Campaigns

    Single Projects

    Big Ideas and Leads

    Update & Refresh Existing Promotions

    Consulting

  • Copy Chiefing

    Sales Pages

    Order Pages

    Emails

    VSLs

    Direct Mail:

    > Magalogs/Slim-Jims/Bookalogs

    > Component Packages

    Sales Letters

    Social Media

    Advertorials

    Online Stores

    Catalogs

    And more

ABOUT

Who Am I?

For 25+ years I’ve been a freelance copywriter churning out successful direct response promotions in digital and print. I’m proud to say that my copy has beaten controls by as much as 40, 50 & 60%!

My first love was direct mail, having won a coveted scholarship to the DMAW’s Direct Marketing Educational Foundation. Surprisingly, I owe it all to (get ready for it…) an ad campaign I created in college for hot dogs. After seeing the creative, my advertising professor pulled me aside and gushed, “Girl, you have talent” and immediately nominated me to attend the Foundation. Who knew that would ultimately lead to me becoming a “hot dog” in direct response copywriting?!!

When the legends at Rodale Press called me the “It Girl” I knew I’d made it. Racking up winner after winner, I became one of Rodale’s top go-to copywriters. It was an honor. And WOW, did we smash records!

Truly, I’ve been blessed to work with the best of the best, the “who’s who” of direct response. I’ve achieved blockbuster results generating multi-millions of dollars in revenue for my clients. No wonder many of those companies have chosen to partner with me for 10, 15 even 23 years.

Look who I’ve had the good fortune to work with during my career:

  • Healthy Directions

  • Green Valley Natural Solutions

  • MedixSelect

  • Healthy Back Institute

  • Hampshire Labs

  • Dr. Al Sears

  • Juvenon

  • North American Nutra

  • Quantum Wellness Botanical Institute

  • Rodale Press (Men’s Health, Women’s Health, Prevention, Runner’s World)

  • Belvoir Media Group (Harvard Medical School, Weill Cornell, UCLA Health)

  • Bottomline Health

  • Bottomline Personal

  • Guideposts Christian Publishing

  • Humanix Books

  • Hearst Publishing

  • Newsmax

  • Oxmoor House (Southern Living, Cooking Light, Weight Watchers)

  • And many more

My philosophy is simple…

We’re partners. My goal is to work with you to achieve meaningful results and maximize revenue for every campaign. You’ll always get a gajillion percent from me when we work together. In the process, we’ll have a lot of fun and learn a lot, too. Rest assured, I have a great sense of humor which is a must in this crazy field we’re in!  

If you’re ready for a fresh creative approach to boost in results, shoot me an email:

Or, simply call or text me at 941.916.0947.

bethrexroad@gmail.com

TESTIMONIALS

  • "Extremely creative...many winning projects"

    "I can personally vouch for Beth’s copywriting skills. She is extremely creative and understands the audience she is writing to. I’ve worked on many winning projects with Beth. I highly recommend her. She is also a delight to work with."

    Michele Wolk, Marketing Director, Copy Chief (Healthy Back Institute, Promethean & Newsmax)

  • "Talented...Smart...On Target"

    "I highly recommend Beth if you are hoping to beat your current control. She is talented, smart, and thorough. Her copy is always on target with the audience she writes for. Best of all, she's a pleasure to work with."

    Rita Shankewitz, Owner, Rita Shankewitz Marketing (Bottomline)

  • "consistently wins...exceeds expectations"

    "She not only writes copy but has a vision for how it should look, which designers love. Her copy consistently wins and exceeds expectations in every way. She's easy and fun to work with, too."

    Kathi Ramsdell, Owner, Marketing Creative Services (Belvoir Media Group: Harvard Medical School, Whole Dog Journal & Guideposts Publishing)

  • "Excellent Creative copy...a delight to work with"

    "Only work with Beth if you want excellent, creative copy that speaks right to your audience, timely responses, and deadlines met. She's also great at edits/revisions and is a delight to work with."

    Amina Sarraf, Creative Development Manager Healthy Directions

  • "great ideas...smart, upbeat, fun...among the best"

    "It has been a joy to work with Beth Rexroad over the past 10+ years. She’s the consummate professional, always bringing great ideas, amazing marketing instinct, and a positive attitude to the table.  She’s written several profitable mail pieces for us and has helped us to keep them strong with strategic cover and offer tests, as well as other enhancements. Given the opportunity, I’d welcome the chance to work with her again.  Not only is she smart, Beth is upbeat and fun to work with! In a world full of copywriters, Beth Rexroad is certainly among the best.”

    Gail Clanton, VP Creative Services Healthy Directions